# Sedang Bahagia

> Sedang Bahagia is a product and AI engineering studio that builds custom AI MVPs in 4 weeks and ready-to-use ERP, CRM, WMS, EAM and HR systems for SMEs in Singapore, Malaysia and Indonesia.

Key facts:
- Custom projects run as a fixed 4-week sprint: week 1 discovery and clickable prototype, weeks 2–3 core build on real data with weekly staging demos, week 4 production launch and handover.
- Clients own 100% of the source code and receive documentation and admin access at handover.
- Clients talk directly to the technical lead; replies within 24 hours.
- Services: web, ecommerce and mobile app development, AI integration, SEO and generative engine optimisation (GEO), and rescue of stalled software projects.
- Ready-made systems (ERP, CRM, WMS, EAM, HR & Recruitment) run in the cloud or on-premise and are customised after the team has used them.
- Markets: Singapore, Malaysia, Indonesia. Languages: English, Bahasa Indonesia, Bahasa Melayu.
- Contact: kamu@sedangbahagia.com · Book a call: https://tally.so/r/mRklEK

## Solutions
- [ERP — Enterprise Resource Planning](https://sedangbahagia.com/solutions/erp): A ready-to-use ERP for SMEs: finance, procurement, sales, inventory, manufacturing and HR on one database. Cloud or on-premise. Book a demo.
- [CRM — Customer Relationship Management](https://sedangbahagia.com/solutions/crm): A CRM for SEA sales teams: leads, visits and deals in one pipeline, WhatsApp and email in one inbox, ERP sync and online payments. Book a demo.
- [WMS — Warehouse Management System](https://sedangbahagia.com/solutions/wms): A ready-to-use WMS: receiving, put-away, picking, packing and stock counts across warehouses, with barcode scanning and live stock. Book a demo.
- [EAM — Enterprise Asset Management](https://sedangbahagia.com/solutions/eam): One register for every asset and its history, preventive maintenance from your annual plan, work orders and depreciation. Cloud or on-premise.
- [HR & Recruitment — HRIS · ATS](https://sedangbahagia.com/solutions/hr): Publish roles, screen candidates with AI and run every hiring stage in one ATS, plus onboarding, leave and attendance. Book a demo of the HRIS.

## Services
- [Web Development](https://sedangbahagia.com/services/web-development): Web apps, portals and internal tools for SMEs in Singapore, Malaysia and Indonesia, built in a 4-week sprint. You own 100% of the source code.
- [Ecommerce Development](https://sedangbahagia.com/services/ecommerce-development): Online stores and shopping apps with local payment methods and one stock across web, app and shop. For SMEs in Singapore, Malaysia and Indonesia.
- [Mobile App Development](https://sedangbahagia.com/services/mobile-app-development): iOS and Android apps for customers and field teams, including offline-first apps, built in a 4-week sprint for SMEs in Singapore, Malaysia and Indonesia.
- [AI Integration](https://sedangbahagia.com/services/ai-integration): Add AI to the systems you already run: document extraction, WhatsApp assistants and answers from your own files, with people checking uncertain cases.
- [SEO & GEO](https://sedangbahagia.com/services/seo-geo): Technical SEO and generative engine optimisation (GEO): fast pages, structured data and content that Google can rank and AI assistants can cite.
- [Rescue Projects](https://sedangbahagia.com/services/project-rescue): Stalled build, missing vendor, no documentation? We get the project running, map what exists and finish it on a plan you can check every week.

## Past projects (client names under NDA)
- [Transport management system and driver app](https://sedangbahagia.com/projects/tms-driver-app): Logistics, Singapore, 2024. Dispatch, route planning and proof of delivery for a cross-border fleet, with a driver app that works offline at the Causeway.
- [Patient app for appointments, results and teleconsults](https://sedangbahagia.com/projects/patient-app): Healthcare, Kuala Lumpur, MY, 2024. Book specialists, see lab results, pay bills and start a video consult across 11 hospitals from one app.
- [Clinic management system](https://sedangbahagia.com/projects/clinic-management): Healthcare, Singapore, 2023. Queue, medical records, dispensary and insurance claims for a 60-clinic chain, replacing three legacy systems.
- [Omnichannel store, app and member programme](https://sedangbahagia.com/projects/omnichannel-retail): Retail & Automotive, Jakarta, ID, 2025. Web store, mobile app and POS share one stock and one member wallet. An AI pipeline tags and writes copy for new products.
- [Ordering and loyalty app for 40 outlets](https://sedangbahagia.com/projects/fnb-ordering-loyalty): Retail & Automotive, Singapore, 2024. Order ahead, pay, collect points and redeem rewards across four restaurant brands under one account.
- [Offline-first field inspection app](https://sedangbahagia.com/projects/field-inspection): Energy & Property, Kerteh, MY, 2025. Inspectors log checks on plant equipment without signal. Photos go through a defect-detection model when they sync.
- [Unit launch and e-booking platform](https://sedangbahagia.com/projects/unit-launch-ebooking): Energy & Property, Tangerang, ID, 2024. Live unit availability, online booking fees and an agent app with commission tracking for high-demand launches.
- [Medical claims intake with OCR and document extraction](https://sedangbahagia.com/projects/claims-document-extraction): Finance & Insurance, Kuala Lumpur, MY, 2025. Scanned hospital bills, receipts and referral letters are read, checked against the policy and queued for assessors, in English and Bahasa Melayu.
- [Contract and SOP assistant with clause extraction](https://sedangbahagia.com/projects/contract-document-assistant): Energy & Property, Jakarta, ID, 2025. Project teams ask questions across contracts, tenders and SOPs in Bahasa or English and get answers that cite the page. Key dates go into a register.
- [Multilingual WhatsApp service assistant for a car dealer group](https://sedangbahagia.com/projects/dealer-whatsapp-assistant): Retail & Automotive, Johor Bahru, MY, 2025. Customers book a service, check repair status and ask about prices on WhatsApp in English, Malay or Chinese. Advisors take over with the full transcript.
- [Stock count and replenishment app for a minimarket chain](https://sedangbahagia.com/projects/minimarket-store-ops): Retail & Automotive, Surabaya, ID, 2025. Store staff count shelves, order stock and receive deliveries on a handheld. The distribution centre sees what each store needs before the night shift.

## Blog
- [App Running Costs in Singapore and Malaysia: The Third-Party Bills](https://sedangbahagia.com/blog/app-running-costs-singapore-malaysia): App running costs for a business app in Singapore and Malaysia: current prices for hosting, maps, SMS OTP, email, payments, AI and overseas tax.
- [What Is Generative Engine Optimisation (GEO)? A Guide for SMEs](https://sedangbahagia.com/blog/what-is-generative-engine-optimisation): GEO makes your site easy for ChatGPT, Gemini, Perplexity and Google AI Overviews to read and cite. What it is, how it differs from SEO, and a checklist.
- [WhatsApp Business API Pricing in Malaysia and Singapore (2026)](https://sedangbahagia.com/blog/whatsapp-business-api-pricing-malaysia-singapore): WhatsApp Business API rates for Malaysia and Singapore from 1 October 2026: marketing, utility and service prices, the free messages, and worked costs.
- [Document Q&A That Cites Its Sources: What It Takes to Build](https://sedangbahagia.com/blog/document-qa-with-citations): How to build document Q&A over contracts, SOPs and policies: answers that cite the page, respect permissions and say when they don't know.
- [OCR vs AI Document Extraction: Invoices, Receipts and Claims](https://sedangbahagia.com/blog/ocr-vs-ai-document-extraction): OCR turns a scan into text; extraction turns it into fields your system can post. How a document pipeline reads, checks and routes invoices and claims.
- [What a 4-Week AI MVP Includes, Week by Week](https://sedangbahagia.com/blog/what-a-4-week-ai-mvp-includes): What a 4-week AI MVP includes: the decisions, build and handover in each week of a fixed sprint, plus what we leave out on purpose and why it matters.
- [MVP or MLP: Building First Versions People Keep Using](https://sedangbahagia.com/blog/mvp-or-mlp): MVP or MLP? A minimum lovable product does one job completely so people open it again tomorrow. How to cut scope without cutting quality, with examples.
- [When to Customise an ERP and When to Leave It Alone](https://sedangbahagia.com/blog/customise-erp-or-not): ERP customisation adds cost at every upgrade. A simple test for SMEs: which processes to customise, which to keep standard, and how to extend later.
- [Rescuing a Stalled Software Project: The First Two Weeks](https://sedangbahagia.com/blog/rescuing-a-stalled-project): Software project rescue, day by day: how we get a half-built, undocumented codebase running, map what exists and hand you a plan within two weeks.

## Company
- [About](https://sedangbahagia.com/about): who we are and how we work
- [Contact](https://sedangbahagia.com/contact): draft a brief for the technical lead
- [Terms of Service](https://sedangbahagia.com/terms)
- [Privacy Policy](https://sedangbahagia.com/privacy)