We are Sedang Bahagia

  • BCI Asia
  • F1 Singapore
  • HSBC Bank Singapore
  • Nusentral
  • OCBC Bank Singapore
  • Optus
  • Petronas
  • Retail DDS
  • SELFDRVN
  • Shell
  • Sidomuncul
  • Singtel
  • Smart Build Asia
  • Suzuki
  • University of Malaya
  • Viki

From Idea to Impact: Building Lovable Products

We are a team of technical experts who craft Minimum Lovable Products (MLP)—not just MVPs. Our focus is on building applications that are functional, scalable, and truly enjoyable to use.

Whether you're launching a startup, automating workflows, or scaling your next big idea, we deliver with precision, speed, and innovation.

Turning Ideas into Lovable, Scalable Products

From concept to launch, we build applications that users love and businesses can scale.

Web Development

Web Development

  • Frontend
  • Backend
  • Fullstack

We craft high-performance websites and web applications using modern, scalable technologies.

Ecommerce Development

Ecommerce Development

  • Payment Integration
  • Custom Store

We craft high-converting online stores with seamless user flows and intuitive UI/UX design, ensuring a smooth shopping experience that drives business growth.

Mobile App Development

Mobile App Development

  • iPhone
  • Android
  • Cross Platform

We build cross-platform and native mobile applications that offer a seamless experience.

UI/UX Design

UI/UX Design

  • Usability
  • Conversion Optimization

Our approach focuses on seamless user flows, accessibility, and aesthetics to deliver exceptional digital experiences and enhance user engagement.

Rescue Projects

Rescue Projects

  • Legacy project
  • Old technologies

Stuck with a broken project or an unreliable team? We step in to fix, optimize, and complete projects that have stalledfast.

4-step process we offer

Our collaborative approach is designed to create influential, purpose-driven experiences.

First, We Listen & Understand

Every new engagement begins with the opportunity to hear your “why”. We want to understand your vision, passion, strengths, weaknesses, opportunities and threats.


We frame the conversation around key problems to solve rather than a list of features. The “why” informs and kickstarts the opportunity to collaborate & dream about what’s possible.

Next, We Collaborate & Dream

Moving from a 10,000 ft. view toward a strategic plan-of-attack can be challenging. We dream with our clients about what’s possible while reminding ourselves what’s critical.


Collaboration allows our team to leverage our expertise to simplify the conversation into focused objectives.

Then, We Simplify & Focus

The greatest asset our team brings to the table is our expertise. You’ll hear us often say “no” to the good things so we can say “yes” to the great things because we’ve seen what happens when “features” eclipse “focus”.


Through informed, researched strategies, and thousands of hours of production experience, our team understands how to simplify the essential and focus on a realistic, achievable plan to meet your objectives.

Finally, We Accomplish & Measure

This is where the rubber meets the road, the pen meets the paper, and the user meets the experience. The strategies we’ve established are carried out through an crafted blend of beautiful design, engaging content, and elegant code.


We put our stamp on everything we accomplish. At the end of the day we’re an extension of your team, and are invested in your growth and success. Let’s see what we can do when we work together!

Technologies We Use

We’ve successfully delivered innovative digital products across multiple industries, helping businesses streamline operations, enhance customer experiences, and drive growth.

  • PHP
  • Golang
  • JavaScript
  • .Net
  • Java
  • Flutter
  • React.js
  • Vue.js
  • Laravel
  • WordPress
  • Magento
  • Docker
  • Kubernetes
  • Amazon Web Service
  • Google Cloud Platform
  • Azure
  • Cloudflare