AI products and business software. Live in 4 weeks.
Sedang Bahagia is a product and AI engineering studio for companies in Singapore, Malaysia and Indonesia. We build custom AI tools, web and mobile apps in 4-week sprints. Our ready-to-use ERP, CRM, WMS, EAM and HR systems cover finance, sales, warehouses, asset maintenance and HR.
Teams we’ve built for
Ready to use. Built to extend.
Business systems we’ve built and run in production. Start using one now, then we customise it to your workflow.
ERP
Enterprise Resource PlanningFinance, procurement, sales, inventory and manufacturing on one database. Runs in the cloud or on-premise.
CRM
Customer Relationship ManagementLeads, visits and deals in one pipeline. WhatsApp and email land in one inbox, and the CRM syncs with the ERP.
WMS
Warehouse Management SystemReceiving, put-away, picking, packing and stock counts across warehouses. Barcode scans confirm each move and keep stock live.
EAM
Enterprise Asset ManagementOne register for every asset: preventive maintenance, work orders, certificates and depreciation, with the history kept per asset.
HR & Recruitment
HRIS · ATSJob posts, applicant screening and every hiring stage in one applicant tracking system, plus onboarding, leave and attendance. AI drafts the first screening pass, and your team decides.
Custom apps and AI, built around how you work.
We design and build web and mobile products, add AI where it has a job to do, then make sure people can find them in search and in AI answers.
AI Integration
AI inside the systems you already run: reading documents, answering on WhatsApp and finding answers in your files, with a person checking what it is unsure of.
AI pipelines · Document extraction · Knowledge search
Learn more →Web Development
Websites, web apps, portals and internal tools, built in a 4-week sprint on a stack your team can keep.
Frontend · Backend · Fullstack
Learn more →Ecommerce Development
Online stores and shopping apps with local payment methods and one stock across web, app and shop, synced with your ERP and POS.
Local payments · One stock across channels · ERP & POS sync
Learn more →Mobile App Development
Native and cross-platform apps for iOS and Android, including offline-first apps for field teams that keep working when the signal drops.
iOS · Android · Cross-platform
Learn more →SEO & GEO
Technical SEO and generative engine optimisation (GEO): fast pages, clear structure, structured data and an llms.txt, so search engines can crawl the site and AI assistants can cite it.
Technical SEO · AI search · Structured data
Learn more →Project Rescue
Stuck with a broken build or an unreliable vendor? We get the project running, map what exists and finish it on a plan you can check every week.
Project takeover · Code audit · Legacy upgrades
Learn more →Not sure which one you need? Tell us the problem and we’ll tell you which fits.Request a quote →Apps for education, healthcare, hospitality, retail and media.
Web and mobile apps for a school group, a tutoring chain, a midwife platform, a skincare teleconsultation service, a hotel group, holiday-rental operators, short-stay hosts, three marketplaces, a fuel rewards programme and a news broadcaster. Case studies are anonymised under NDA.
A first release your team keeps using.
We build minimum lovable products (MLPs). The first release covers one workflow end to end, with the screens, data and edge cases that workflow needs on day one, rather than the thinnest version that proves the idea. Our MVP vs MLP post explains how it differs from a minimum viable product (MVP) and when each one fits.
Read MVP vs MLP →A 4-week sprint for every custom project.
Listen, understand & prototype
We start from the problems you need solved, agree the scope and put a clickable prototype in your hands by the end of the week.
Core build
We build the core features and integrations on your real data. Every week there’s a demo on a staging link.
Live production & handover
We deploy to production and hand over the source code, documentation and admin access.
Questions you’ll want answered first
Anything else? Send us a short note and our technical lead replies within 24 hours.
What is a 4-week AI MVP?
The first release of an AI product or app, a minimum viable product (MVP), built in a fixed sprint: discovery and a clickable prototype in week 1, the core build on your real data in weeks 2–3, and a production launch in week 4 with the source code, documentation and admin access handed over. We build it as a minimum lovable product (MLP): one product idea, with one workflow covered end to end.
Who do you build for?
Companies and organisations in Singapore, Malaysia and Indonesia, from one team’s workflow to the whole operation. The case studies on record cover education, healthcare, hospitality and property, retail marketplaces and rewards, and media, and our five ready-to-use systems cover finance, sales, warehouses, asset maintenance and HR. Case studies are anonymised under NDA.
Do we own the source code?
Yes. You own 100% of the source code from the first commit, and at handover you receive the repository, documentation and admin access.
Can we start with a ready-to-use system instead of a custom build?
Yes. Our ERP, CRM, WMS, EAM and HR & Recruitment systems already run in production, in the cloud or on-premise. Start using one now, then we customise it to your workflow.
Who will we talk to?
The technical lead who does the work, with a domain specialist who has done this kind of work before. There is no account manager in between, and you get a reply within 24 hours.
Have a product idea? Tell us what it needs to do.
Send a short brief: what is slow or manual today and who uses it. Our technical lead reads it and replies with the questions we’d ask first and a rough shape for the build.
We reply within 24 hours. You talk to the technical lead, and you own all the source code. Prefer email? [email protected]