Omnichannel store, app and member programme
Web store, mobile app and POS share one stock and one member wallet. An AI pipeline tags and writes copy for new products.
- SECTOR
- Retail & Automotive
- LOCATION
- Jakarta, ID
- YEAR
- 2025
- DELIVERED AS
The problem
Online and in-store stock never matched, members had separate points for web and stores, and the content team wrote every product description by hand.
What we built
A shared stock and member layer behind the web store, app and POS, plus an AI pipeline that tags new products and drafts copy in Bahasa and English for review.
Key features
One stock across channels
Unified member wallet
AI product tagging and copy
Click and collect
How the 4-week sprint went
Listen & prototype
Mapped stock and member data across channels and prototyped the member app.
Core build
Built the shared stock layer, member wallet and the product content pipeline.
Live & handover
Launched the app and connected the first stores to the shared stock.
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